Contextual Innovation
for New Development
or Renovation Planning

for owners, operators, investors,
lenders, architects, designers

Designing your programs, services, and operations prior to, or during, your architectural schematic design process is critically important. Synergy between architectural design and these elements will take an average development and lift it to a level of distinction. The physical environment needs to provide the appropriate spaces to augment and successfully deliver these programs and services.

Contextual Innovation by The Red Bottom Boat is an ethnographic research process that focuses on operations, programs, and services, as viewed through the eyes of current and prospective residents, their families, and community staff.

Conceptual design collaboration creates new, or revitalized, ideas for a community’s branded products, programs, or services, bringing strength to sales, marketing, and operations.

In addition to a competent market study, the competitive design and appeal of your programs is equally important in considering a new development. Catching the marketplace winds requires forethought, in-depth research, and collaborative discussions with developers and their architects, designers, and others involved in creating the new community.

 

   
Synergy between
architectural design
and programs and
services will take
an average
development and
lift it to a level of
distinction.