Creative Infusion
for Existing

for owners, operators, sales
and marketing, boards of directors

Adjusting your branded programs and services to stay fresh and appealing to the Five Key Groups in the marketplace requires consistent and constant updating.

Creative Infusion is the revitalizing act of introducing something new into an existing entity, giving it renewed purpose, renewed vigor, renewed life, and renewed impact.

Let’s take an example. Assume you have a branded marketing program that was created years earlier for veterans and, initially, was very successful. However, during the past few years, with 85% of your residents being female and mostly the spouses of veterans, the program’s attendance has dropped.

The Red Bottom Boat, together with your team, explores ideas and ways to infuse this existing program with something new to give it renewed purpose, renewed vigor, renewed life, and renewed impact. A new name, The Amber Society™ is selected, rebranding the program. The new purpose of the program is to support the wives of current servicemen. The life and vigor of the veteran’s program is restored and the sales and marketing initiatives go off the charts!

This ethnographic research process, critical thinking, and creative infusion can be applied to any program or service to achieve the desired results.

   
…renewed purpose,
renewed vigor,
renewed life,
and renewed impact.